Deputy Director Tourism (Publicity) Peerzada Zahoor who was representing the J&K State received the award.
During the Travel Mart, J&K stall which was beautifully decorated attracted huge visitors mostly locals and travel agents.
Over the past three years, the Department of Tourism has been trying to tap the South Indian market. Many travel agents from the J&K State also participated in the Travel Mart who informed the visitors about the tourism potential of the state. They also made on spot booking for autumn season this year.
The Department of Tourism displayed pictures of different tourist resorts at their stalls besides distributing publicity material of the state’s tourism products.
The visitors expressed willingness to visit Kashmir in autumn and also next year after being convinced about the security arrangements put in place by the state government.
Director Tourism Kashmir, Mahmood A Shah said the department is trying to tap the South Indian tourist market who are very keen to visit J&K.
“South India is a good market for Kashmir. Our participation in travel marts is helping the state tourism as we are trying to dispel the misconception among the travellers about Kashmir,” said Shah.